The UX concept represents part of the highend expertise and the exceptional creative forces that ED² Team demonstrate.

Its distinctive execution helped to assert Lexus’s unique style directions in Europe and spark curiosity right before the launch of the production model, which is currently one of our bestsellers in EU. It was a dream project for us !

ALEXANDRE GOMMIER, CHIEF INTERIOR DESIGNER

After have been working almost 5 years in ED², the Lexus UX concept was a great chance for me, to suddenly share something with the public. The project made its appearance at the Paris motorshow and both journalists and people from the design field was fascinated by the story of linking the interior and exterior very strongly together. This connection between the inside and the outside made a strong foundation for the overall design.

Another great experience was to push the boundaries of surfaces, something which has always fascinated me.

Creating an emotional teaser for the UX production car, was the chance to work very creative with modelers from all divisions, achieving a very bold show car finally.

Lexus is a young brand but with a strong design philosophy. The philosophy is a strong creative tool rather than a constraint. The Lexus UX concept was communicating the human centric philosophy to a new extent.