Toyota ED² is a creative hub designing both for Toyota and Lexus

ABOUT US

At Toyota Europe Design Development (ED²), the advanced R&D studio for Toyota and Lexus brands, we create inspiring, innovative and ground-breaking ideas from a European point of view.

ABOUT US

At Toyota Europe Design Development (ED²), the advanced R&D studio for Toyota and Lexus brands, we create inspiring, innovative and ground-breaking ideas from a European point of view.

ABOUT US

At Toyota Europe Design Development (ED²), the advanced R&D studio for Toyota and Lexus brands, we create inspiring, innovative and ground-breaking ideas from a European point of view.

Our mission is to build on our best practices to create design output from our own unique point of view,

with ideas, concepts, products, business models and processes that inspire, add value and challenge the Toyota group, our customers & society and contribute to the mass production of happiness.

Our mission is to build on our best practices to create design output from our own unique point of view,

with ideas, concepts, products, business models and processes that inspire, add value and challenge the Toyota group, our customers & society and contribute to the mass production of happiness.

Our mission is to build on our best practices to create design output from our own unique point of view,

with ideas, concepts, products, business models and processes that inspire, add value and challenge the Toyota group, our customers & society and contribute to the mass production of happiness.

DREAMERS

We like to think differently, with imagining the ideal future of mobility, lifestyle, society... and even business models! We love to push the boundaries with open-mindedness and surprise our stakeholders.

DREAMERS

EMPATHETIC

We are life-centric designers, understanding our customers and the planet at the heart of everything we do: Creating meaningful and emotional concepts that enrich the future for all.

EMPATHETIC

We are life-centric designers, understanding our customers and the planet at the heart of everything we do: Creating meaningful and emotional concepts that enrich the future for all.

RESILIENCE

We are agile to change and enjoy the challenges. The design process is often complex, but we never give up finding our own, unique and creative solutions.

RESILIENCE

We are agile to change and enjoy the challenges. The design process is often complex, but we never give up finding our own, unique and creative solutions.

SOCIAL INNOVATORS

Our ultimate goal is designing products that elate people and improve their daily lives. The bigger the difference we make, the better and the happier our future will be!

SOCIAL INNOVATORS

Our ultimate goal is designing products that elate people and improve their daily lives. The bigger the difference we make, the better and the happier our future will be!

Our Creative work extends not only styling but also designing future of mobility

New mobility design is one of our important part of work, with holistic approach, we create eco-system of mobility, business model and future concepts.

Our Creative work extends not only styling but also designing future of mobility

New mobility design is one of our important part of work, with holistic approach, we create eco-system of mobility, business model and future concepts.

Our Creative work extends not only styling but also designing future of mobility

New mobility design is one of our important part of work, with holistic approach, we create eco-system of mobility, business model and future concepts.

’Listen to all around but believe in yourself.’

SIMON HUMPHRIES, 2016-2018 President of ED²

Member of the Board of Directors, Operating Officer in Toyota Motor Corporation

Simon Humphries

My time at ED²could not have started more badly. Within 2 days of arriving, 86 people fell victim to a vicious act of terrorism in Nice. Amongst the confusion and panic we were fortunate to find that everybody from ED², and their families, were safe. With this as a starting point, things could only get better, and I can honestly say, they did, and I had one of the best experiences of my working career!

I had a simple set of goals when I arrived. To help ED² find it’s own unique creative territory, for all the members to feel ownership in the company‘s future, and to have fun... as much as possible.

I think / hope, we achieved those goals, from the e-palette concept, and the new mobility concepts / business models, that formed the basis for the 2019 Tokyo Motorshow, to the production styling for the Yaris Cross and next Aygo. From broadening our horizons to challenge Africa, to developing the speedform modeling process, and even a new magazine, amongst many, many others, ED² is now so, so much more than just a styling satellite.

My time was short, but I want to say thank you to everyone for your incredible hard work, for making me feel so welcome, and be proud of your 20 years of achievements!