PARTNERSHIPS

CHORAL, TOYOTA HUB FOR 2040

BESIGN The Sustainable Design School - 2021 Partnership

The partnership between Toyota and Besign School aims to design the Toyota Hub for the year 2040. It is from 6 prospective scenarios and the Toyota moto, Hapiness for All that creative paths have emerged and have been developed throughout our mission.

The partnership project was developed in two parts, first a creative and prospective workshop dedicated to professionals, then a design project for the future hub implementing the inspirations from the workshop.

Thinking through imagination and experimentation to offer mobility solutions,

Choral aims to reduce inequalities and create wonder and happiness for all .

With this concept following the 17 SDGs, we thought out this solution as a helper for a more inclusive and fair society for the near future.